The purpose of this paper is to forecast the room occupancy rate (ROR) of star hotels by utilizing Google Trends data. in addition to historical ROR data. The data used is the ROR (%) which comes from the Badan Pusat Statistik-Statistics Indonesia and the Google Trends query index using the search word "hotel". The method used is the ARIMAX model. https://parisnaturalfoodes.shop/product-category/kukui-nut-body-cream/