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Honeycomb Garlands

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Organizational identity is always somewhat socially co-authored. The social-media context provides an opportunity to interrogate the extent of this co-authoring in an interaction-heavy and difficult to control environment. This article presents a typology of online communities that co-author organizational identity through confirming and disconfirming identity messages. https://www.elphonsolam.com/product-category/honeycomb-garlands/
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